Move store blends fashion with technology
A new resident of Westfield's Bondi Junction store opens its doors this Saturday: The Move store, which aims to sell bring the worlds of fashion and technology together.
View ArticleBig data, budgets and building predictive analytics
In the big data era, the brands that succeed will be those that know what a customer needs before he or she even starts looking for it.
View ArticleMelbourne's virtual tourists go global
Twenty one coffees, 14 desserts, two kung fu lessons and one (so far) busking sesson are not typical measures of ROI for a campaign, but when Tourism Victoria reflects on the Melbourne Remote Control...
View ArticlePinterest referrals up two-thirds: Shareaholic
In the 12 months to September, traffic referrals from image-focussed social network Pinterest grew 66.52 per cent across the network of Shareaholic's 200,000 partner publishers.
View ArticleColes tests new contactless payment system
Coles today announced it will trial new contactless payment technology in its stores. Up to 5000 consumers will take part in the trial, the supermarket chain said.
View ArticleCPC down for Google
The average cost-per-click for Google’s ads, both on the search giant’s own sites and those of its network members, have declined by 8 per cent year-on-year, the company revealed in its Q3 results.
View ArticleADMA launches branch in sunshine state
The Association for Data-driven Marketing and Advertising – ADMA – has opened a branch in Queensland.
View ArticleDynamics gets more social
The latest version of Microsoft's cloud-based CRM system, released today, offers users in-applications access to 30,000 sources of news, financial and social information.
View ArticleAdlux search network powers flybuys toolbar
Adlux this morning announced that its search network will be used to power Coles' flybuys Toolbar for Web browsers.
View ArticleHow digital can drive bricks and mortar transformation
Despite paying lip service to the potential of online, it's not unusual for established retailers to see it more as a threat than an opportunity.
View ArticleTelstra expands Buckman's role
Telstra's chief marketing officer, Mark Buckman, will join the telco's executive committee effective immediately. Telstra announced this morning that Buckman's role will be expanded to group managing...
View ArticleCMO interview: Marketing open source (to marketers)
It's a product that costs nothing, is up against entrenched competitors, and exists in a category that enterprises have in the past been wary of. All in all, marketing open source software to other...
View ArticleNSW govt predicts 'online real estate' boom for .sydney
The new .sydney Internet domain will fuel an "online real estate boom" for NSW's capital according to the state's finance and services minister, Dominic Perrottet.
View ArticleAustralian social ad spend to hit $706.3m in five years: Forrester
Australian annual social ad spending will hit $706.3 million within five years, analyst firm Forrester has predicted.
View ArticleColes trials voice-recognition gizmo Hiku
Coles is conducting an in-home customer trial of Hiku: A device that incorporates voice-recognition capabilities and allows users to add items to an online shopping list.
View Article
